Dillards Alex Marie

Dillards needed a way to inform their customers in an engaging and entertaining way in their stores to
educate their customers on the wearability and washability of their Alex Marie Gold brand line of clothing.

1to1 Media Solutions sat down with their buyer and created this entertaining story that not only demonstrates
the benefits of the line, but engages customers in the store at the point of purchase.

The program worked so effectively raising awareness of the brand and increasing in-store sales they asked
1to1 Media Solutions to come back and create another story.