Josephine Chaus is one of the most popular fashion lines carried at Dillard’s department stores. So when Chaus wanted to better educate Dillard’s sales associates on the features and benefits of their line, they chose video as the medium to tell their story. 1to1 Media Solutions traveled to NYC and interviewed their top fasion designer to help demonstrate the quality that goes into Josephine Chaus fashions.
We also conducted a "behind the scenes" tour of their fashion department and a preview for the upcoming season that helped create a compelling story. After watching the video on the Dillard's in-house TV network, associates were impressed with how much work goes into the fashion line and enthusiastic about recommending Chaus fashions to their customers.
We also conducted a "behind the scenes" tour of their fashion department and a preview for the upcoming season that helped create a compelling story. After watching the video on the Dillard's in-
Fashion Designer Josephine Chaus Uses Video To Underscore Quality & Value