TBC Wholesale, the parent company of Tire Kingdom and Big O tires is the largest private label wholesale tire company in the United States. Each year they hold an annual meeting for their distributors to launch the newest tire lines and share industry news.

1to1 Media solutions is proud to create the kick-off video for the event as well as the recap video at the conclusion. The 2008 theme was the "Greatest Show on Earth," which we brought to life with cutting edge graphic design and high-powered music and editing to create excitement for the upcoming year.

Our video crew documented 3 action packed days of motivational meetings, entertainment, awards banquets and off-site excursions such as hot air balloon rides, gliding, wine tasting and of course lots of golf.  We wrapped up the meeting with a highlights video that everyone loved.  After the meeting, the video was then posted to the TBC web site so that attendees could log on and share the fun with friends and family.  Feedback from attendees was phenomenal, they loved the high-energy message. TBC is 100% sold on the way video helps them create an emotional bond with their customers.

TBC Wholesale Uses Video To Create
“Emotional Bond” W/ Customers