Dillard’s department store relies on the expertise of 1to1 Media Solutions for a variety of video marketing and training programs. Each week 1to1 Media Solutions produces a live telecast featuring the latest purchases from the Dillard’s buying office. In the live telecast, Dillard’s associates nationwide, tune in to learn all about the latest fashion shipments along with sales and merchandising guidelines which are designed to increase company profits. We also produced an eye catching show open and graphic package to add interest and entertainment value.
To help increase sales of their private label wash and wear wool suiting line called Alex Marie, Dillard’s again solicited the help of 1to1 Media Solutions. Wash and wear WOOL? Nobody could believe such a thing would exist. So what better way to prove it than by showing it! After sitting down with the buyer, we created a short in-store video to demonstrate that Alex Marie is indeed a wash and wear line. Customers were impressed and the Alex Marie sales numbers prove it.
To help increase sales of their private label wash and wear wool suiting line called Alex Marie, Dillard’s again solicited the help of 1to1 Media Solutions. Wash and wear WOOL? Nobody could believe such a thing would exist. So what better way to prove it than by showing it! After sitting down with the buyer, we created a short in-
Dillard’s Sales Training and Point of Purchase Videos
Case Study: